
An integrated “Technical Resources” link provides hundreds of tech tips, bulletins and videos as well as lookup tools covering torque, engine and part number specifications. In addition to product application information, the catalog features thousands of detailed product images and illustrations with zoom capability as well as convenient links to related technical training videos and other support materials developed at the Federal-Mogul Technical Education Center in St.

“The ultimate measure of success is customer traffic, and we continue to attract and retain new users every day.” “The breadth and value of this tool is growing every month through the addition of our latest product data as well as practical new features and functionality,” said Brent Berman, manager of e-data and digital marketing, North America, Federal-Mogul.
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The site also features Google Translation software to serve the needs of customers who speak Spanish, French or German. The catalog’s comprehensive interchange and numerical lookup tools help users identify the correct part even when they don’t have complete application information. Visitors can look up and store multiple part numbers for the same job without re-entering search criteria. The site also includes interactive calculators for determining capacities and dimensions, engine displacement, horsepower, torque and compression ratio.Federal-Mogul’s catalog of replacement components and related technical information has become a popular reference tool for aftermarket professionals and consumers, with more than 17 million parts lookups completed in 2011 and a current average of over 11,000 unique visitors each day.The interactive eCatalog includes application and technical reference information covering millions of parts for automotive, commercial vehicle, agricultural, industrial, marine, small-engine and other uses.


The new catalog’s enhanced content includes thousands of detailed product images and illustrations with zoom capability as well as convenient links to related technical training videos and other support materials generated at the Federal-Mogul Technical Education Center. Users can now look up and store multiple part numbers for the same job without re-entering search criteria. These repair solutions will cover more than six-million vehicles on the road today.ĭavid Hirschhorn, Director of Brand ManagementĪvailable 24/7, the interactive new eCatalog features a user-friendly interface, expanded functionality and the latest data and enhanced content covering Federal-Mogul’s complete aftermarket product offering. In a 45-minute webinar sponsored by CRP Automotive, the company that brings you Rein Automotive, we will cover six common cooling system repairs on BMW, Audi and VW vehicles. These solutions can simplify a repair and protect against future failures. These parts can create a win/win situation for your shop and customers when dealing with today’s vehicle’s complexity and longevity.

Some replacement parts can be better than the original parts. It could be hoses, plastic couplings or water pumps. Have you ever noticed many European cars and SUVs no longer have coolant replacement intervals listed in the service information? This could be due to cooling systems requiring service or component replacement prior to that interval. Sponsored By CRP Automotive, the company that brings you REIN Automotive
